This review takes you around the website and what to expect if you join as a member. If you have always wanted to try Cupid but were not sure, this is the review at that will give you all the information you need to make a decision.

  • Easy sign up process
  • Lots of features
  • Popular in the United Kingdom
  • Search function has clear profile snippets for easy browsing
  • Availability of a 24-hour pass membership
  • Members can see other people’s last activity date
  • Flash-based video chatting
  • Free members can browse profiles
  • Free chats
  • Inability to save searches
  • Limited functions for free account holders
  • Membership heavily drawn from one country
  • App only available on iOS
  • Some parts still need improvement
  • Overwhelming amount of icons
  • Some fake profiles

Cupid: In-depth Review Details

Restricted Countries: is a popular dating site based in the United Kingdom. The website has a basic membership which you can join for free, as well as premium membership. Although based in the United Kingdom, the service has users from all over the world, including countries like France, India, Brazil, and the United States.

The site initially had a basic setup and didn’t have unique functionalities, leading it to being called lacklustre. This prompted a revamping of the website in 2016 that resulted in the current functions and design. The company added popular options like Quiz Matching and LikeBook.

Cupid Interface

Cupid changed a few things on the website in 2016. This saw the introduction of new features as well as a new-look interface. The good news for users was that the new interface has free chatrooms.

The free chatrooms allow users to freely communicate with others regardless of their location. The new design made the site more competitive in an industry now flooded with many dating apps and websites.

cupid interface
cupid interface

The interface has tabs for quick access to chats, search, and mail.

Cupid Members

As of June, 2020, Cupid UK had an estimated 450,000 users. In the United States, the site has over 1 million users. The member activity in the platform shows there is a high number of interactions.

There are around 1.7 million visits to the platform every month from people all over the world. In the United Kingdom, there are 70,000 monthly visits on the site. Around 80,000 UK members are active every week on the platform. With these decent numbers, it is easy to get a match on the site. Globally, there are 1.7 million monthly site visits.

A lot of users on the platform are looking for serious relationships and marriage. That should not stop you from joining if you are into hook-ups or casual encounters. There are users also seeking casual fun on the platform.

Count of Users

The UK Cupid site has around 450,000 members. This means a combination of users from all countries that make up the United Kingdom, including England, Scotland, and Wales.

This UK review shows that there are plenty of subscribers from these countries to chat with, as well as communicate and interact through the various features available on the platform. You can also communicate and interact with members from the United States, New Zealand, Australia, and other countries with Cupid.

Profiles Quality

Cupid provides some text fields which you can fill to show your preferences and personality. The profiles on the platform are therefore comprehensive. The text fields you can fill at the site include religion, sexual orientation, income/employment, and race. There is also a text field for physical attributes like hair colour, height, build, and eye colour.

There is an option to further describe yourself in the ‘About Me’ text box. There are some attributes with sliders at the bottom of your profile. You can adjust the sliders to create a true picture of your personality. For example, if you think you are highly social or extroverted, you can move the ‘Extroverted’ slide to 100 percent.

Cupid profile
Cupid profile

Like any dating site, profile building starts during the sign up process, where details like your gender are picked. Cupid will also ask you about your preferences during the sign up process. You can then start answering the personality test questions. There is also an option to sign up via Facebook. signup signup


Searching and making contacts on Cupid is easy. You can search either through LikeBook or the free search function. You can search for anyone on the website who has deactivated Safe Mode. For quicker searches and contacting your preferences, you can filter people by their distance, last online, match level, and new members. You can further refine the searches by age and country.

The search results will bring you the name, age, and location of the users, as well as their profile photos. There are also badges on the top of profiles photos indicating if a member is a premium user or not. Below each entry, there is a chat bubble, a smiley, and a heart, all icons that can be used to initiate contact.

You can click the smiley icon if you want to send a member a wink, or click the heart icon if you want to tell them that you like them. The chat bubble is used to exchange messages. Free users, however, cannot send messages—they can only send winks or likes to show interests to others. Another option for free account holders is to join the free chatrooms for chatting with everyone on the website.

Costs and Prices

Cupid dating sites have their premium packages categorised depending on the period or number of months you wish to subscribe for the upgrade—1 month, 3 months, and 6 months. The one month Premium subscription costs 23.99 GBP. The 3 months plan is 20.79 GBP per month or 62.37 GBP in total. The 6 months package will cost you 95.94 GBP, which if broken for every month, is 15.99 GBP per month.

The 6 months plan is therefore the surest way of getting a premium account at a lower cost. Premium memberships are automatically renewed after the lapse of each payment period.

There is a three day trial for anyone who wants to try out the features before paying full amounts for any of the three plans. The 3-day trial will only cost you 2.97 GBP. There are some services that can be purchased separately. For 4.99 GBP a month, you get priority in LikeBook, go up in search, view users incognito, and make your photo appear larger in search results.

Free Account

A free account at Cupid lets you create a profile, access chatrooms, search people, and quiz match. It is also free to register an account with Cupid. You can also add somebody as friends and send winks.

Premium Account

A premium account gives you more options of communication as well as access to more functions. You can send messages to other users. You can also view all photos of other members, use full safe mode, see users who liked you, and apply full Safe Mode. Special features on Cupid include Cupid Arrow, Safe Mode, Wingman Barney, Q-Match, and LikeBook.

cupid pricing

App & Mobile Version

There is no much difference between the С app and the website. Both platforms have the same colour scheme and layout, making the app a mirror image of the website. The only exception is the screens adopted for mobile use. In addition, the mobile app uses your location to show matches that are near you. This application, however, is only available on Apple App Store. Android users cannot access it.

Privacy & Safety Features

The 2016 revamp of Cupid not only introduced a new interface, but also an anti-scam system that seeks to protect members. In addition, when you sign up, Cupid protects your information so that you can remain anonymous when you are chatting. You will use your username on the platform and not your real names. You are advised to carefully choose what you share with others until you are completely comfortable with a person you would be willing to meet offline.

The website has a dedicated page where users are provided with information on online dating safety tips. They also provide Privacy conditions. Moderators of the platform work around the clock to ensure you have a safe environment when using the service.

Our Experience on

“There are many dating sites in the United Kingdom, but Cupid ranks as one of the best among those that I have tried. I particularly like the liberty that comes with the platform, allowing me to look for any type of relationship, whether casual or serious. The application also makes it easier for me to browse and chat with members from anywhere”.

The Bottom Line & Rating is a good website for individuals of all ages and demographics. Whether you are looking for something serious, casual hook-ups, or just want to connect with somebody through friendships, this is the right platform for you. They also offer reasonable premium packages compared to other sites in the region. Overall, our experts at give Cupid a rating of 4/5.


What is Cupid?

Cupid is an online dating site. It also has a mobile app version.

Is a Legitimate Website?

The site has been in operation since 2002, and therefore definitely legit. The operators have the legal rights to run the website.

What Does Online Cupid Mean?

It means online matchmaker. This is what does for you.

About the reviewer:

Dr. Berman
Latest posts by Dr. Berman (see all)
4.5 rating